Keyboard warriors often criticize the Lamborghini Urus, claiming it’s not a “real Lamborghini” because it shares a platform with the Audi Q8 and Volkswagen Touareg.However, this Lamborghini Super SUV is essential for the company from Sant’Agata Bolognese and has been instrumental in sustaining Lamborghini’s luxury car sales. Without the Urus plug-in hybrid model, parent company Audi might struggle to maintain Lamborghini’s supercar production.
Since its launch in 2017, the Lamborghini Urus has become a top-selling model, and demand remains strong even with the switch to a plug-in hybrid drive. In fact, the recently facelifted Urus PHEV is performing exceptionally well in the market. Lamborghini has enough orders for this hybrid SUV to maintain production through 2025, so new orders won’t be fulfilled until 2026.
As the first generation Lamborghini Urus has been in production for over seven years, its popularity ensures it will remain until the end of the decade. The second-generation Urus is expected around 2029, debuting as a fully electric Lamborghini SUV.
The Lamborghini Revuelto, the brand’s flagship plug-in hybrid V12 supercar, is also highly sought after, with a current wait time of over two years. Customers ordering a Revuelto now should expect delivery in late 2026 or early 2027.
Adding to Lamborghini’s success, the new Lamborghini Temerario debuted at Monterey Car Week in August to strong public interest. Developed independently of the Audi R8, the Huracan’s successor benefited from the Urus’s success, allowing Lamborghini to focus on this solo project.
In 2023, Lamborghini broke records by selling 10,112 cars, and this year, they’ve set new milestones. From January to September, the company delivered 8,411 vehicles, marking an 8.6% increase over the previous year.
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